Hooters invests in innovative curbside pickup technology as it reopens restaurants.
Hooters, a franchisor and operator of more than 420 restaurants in 42 states and 29 countries, has partnered with Radius Networks, the leading location-based technology company in restaurants, grocery and retail, to launch an innovative curbside solution – FlyBuy® Pickup. Hooters understands that curbside pickup and takeout are essential options for its customers and investing in a seamless curbside and in-store pickup customer experience is imperative for the chain’s success. The new FlyBuy Pickup technology will enable Hooters staff to deliver their one-of-a-kind hospitality along with its world-famous wings – as well as beer, wine and spirits in participating states – right to the customer’s car as they arrive to the parking lot.
Over the last several years, Hooters has been investing in ordering and delivery technology solutions that provide a seamless guest ordering experience and selected FlyBuy to provide that same seamless curbside and in-store pickup experience for customers that want to have their favorite Hooters meals at home with the utmost convenience!
FlyBuy Pickup easily integrates with the existing Hooters ordering system, whether the customer places an order through the Hooters app, online at HootersToGo.com or by phone. The customer’s ETA is immediately sent to Hooters, along with location updates as the customer makes his or her way to the restaurant. Restaurants can perfectly time the food readiness with the arrival of the customer or delivery driver, which dramatically decreases spoilage, increases staff efficiency, and creates a great customer experience with virtually no wait time.
“We saw the need for a curbside and in-store pickup solution during the COVID-19 crisis, and all indicators point to an increase in off-premise demand,” said Marc Butler, SVP Strategic Planning & Off Premise at Hooters. “FlyBuy helps us create a great customer experience with a frictionless experience for the customer, while also increasing efficiencies for our staff inside the restaurant. Whether the customer wants curbside, in-store pickup or delivery, FlyBuy Pickup provides us with all of the information we need, all in one place, for a completely seamless experience. We’ve set a goal to have a best-in-class off-premise business, and this tool helps us get one step closer to that goal.”
“We are excited to add FlyBuy Pickup to our portfolio of innovative, Food-to-Go technology solutions and look forward to having more detailed customer information in order to extend our wonderful Hooter’s hospitality all the way to the curb,” says Karen Bird, CIO at Hooters.
“At the onset of COVID-19, restaurants were able to dedicate all staff to their curbside pickup programs. However, as dining rooms reopen, restaurants are quickly realizing that juggling dine-in, curbside, takeout, and delivery orders requires a more sophisticated order pickup solution,” says Jeff Baskin, EVP Global Partnerships at Radius Networks. “FlyBuy gives Hooters the ability to provide a seamless pickup service without neglecting dine-in customers.”
To learn more about FlyBuy Pickup, visit flybuypickup.com.
FlyBuy uses proprietary location technology to help companies deliver a frictionless customer experience and drive location-based transactions. Our FlyBuy location platform includes FlyBuy Pickup for optimizing customer curbside and in-store pickup; FlyBuy Pay to conduct contactless payments and streamline the checkout and payment process; FlyBuy Drive-Thru for automating mobile identification, loyalty and pickup in the drive-thru process; and FlyBuy Tableside to improve the speed of ordering and service in-store.
Hooters of America
Hooters of America, LLC, is the franchisor and operator of more than 410 Hooters restaurants in 38 states and 24 countries. Known for its world-famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit http://www.hooters.com or follow us at twitter.com/hooters, facebook.com/hooters, instagram.com/hooters or on Snapchat at “hooters.”