We are looking for a talented Demand Generation Manager to lead our demand generation strategy for Radius Networks SaaS-based solutions!
Job Description
- Lead the demand generation strategy for Radius Networks SaaS-based solutions
- Opportunity to build a program to drive brand awareness and solution awareness for our 3 main verticals in hospitality, retail and grocery.
- Strategizing and executing marketing programs that capture and nurture leads for the sales team
- Creating content for marketing campaigns
- Designing, planning, managing, and optimizing integrated campaigns across multiple channels to generate pipeline
- Monitoring and reporting campaign performance
- Creating impactful programs to improve conversion rates from leads to opportunities
- Working closely with the Executive Vice President of Sales and the Vice President of Marketing for tracking, reporting, and efficient lead management
- Organizing and daily upkeep of pipeline database
- Overseeing lead generation tool vendor selection and contracts as needed
You Should Have:
- Bachelor’s degree in Business, Marketing, or a related field
- 4-7 years of B2B demand generation experience in SaaS
- Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- BONUS: Experience working with Outreach and ZoomInfo
