Burgerville, a Pacific Northwest icon that serves burgers, fries, and shakes made with ingredients from local farmers, ranchers and producers, is celebrating their 60th birthday in March. The secret to their success? Digital transformation.
Burgerville had the foresight to invest early in a solid suite of technology for off-premise orders. As an early adopter of third-party delivery, curbside pickup, and completely digital ordering, Burgerville has focused on creating a five-star digital consumer experience.. After trial and error with a manual curbside solution, Burgerville partnered with FlyBuy Pickup to create a smooth experience for all off-premise orders.
Here’s how FlyBuy Pickup works:
- The customer places an order for pickup online at burgerville.com or through the BV app, available at the App Store or from Google Play.
- The customer receives a text from Burgerville initiating the FlyBuy app download.
- When the customer leaves for Burgerville, they tap, “I’m on my way.”
- Staff is alerted that the customer is on the way and an accurate arrival time is displayed on the FlyBuy Dashboard.
- Staff receives location updates including arrival at the restaurant and when the customer or delivery driver has parked in the curbside zone.
- The staff meets the customer or delivery driver at their car immediately upon arrival!
“Our volume in drive-thru and curbside had become so high we needed a solution to streamline our guest experience,” said Stacey Chapman, Director of Marketing at Burgerville, “FlyBuy makes it so easy for the crew to serve our curbside guest delicious burger, shakes and fries within moments of their arrival.”
After launching FlyBuy, customer wait times are significantly lower, and Burgerville’s loyalty program is thriving. Customers speak very highly of their experience, leaving 5/5 star reviews with overwhelming comments.
“You don’t have to be a 3,000-store chain to have state-of-the-art technology to provide your guests a great experience,” says Jeff Baskin, FlyBuy’s Chief Sales Officer. “As they shifted to an entirely digital ordering model, it was imperative that they added technology to their existing curbside solution to completely eliminate friction for both the staff and the customer. FlyBuy makes it simple and eliminates all guesswork inside the store and at the curb. Burgerville has a great team and implemented FlyBuy’s technology seamlessly and extremely fast.”
To learn more about FlyBuy Pickup, visit flybuypickup.com.
About FlyBuy Pickup
FlyBuy Pickup is a core service of Radius Networks, who uses proprietary location technology to help companies deliver a frictionless guest experience and drive location-based transactions. The FlyBuy location platform includes FlyBuy Pickup for optimizing curbside and in-store pickup; FlyBuy Tableside to improve the speed of ordering and service in-store; FlyBuy Pay to conduct contactless payments and streamline the checkout and payment process; and FlyBuy Drive-Thru for automating the drive-thru pickup process.
Celebrating 60 years in March 2021, Burgerville was established in 1961 and is headquartered in Vancouver, Wash. Burgerville is currently serving customers out of 40 Northwest locations via the Burgerville app, FlyBuy Pickup, Drive-Thru, and home delivery through DoorDash. The company employs approximately 1,000 men and women in the Pacific Northwest and supports nearly 1,000 Northwest farms, ranches, and food producers through its supply chain.