By Rebecca McFarland
Radius Networks Powers the Entertainment Software Association’s Mega Video Game Expo with Proximity Beacon Technology
We partnered with the Entertainment Software Association to deploy our proximity beacon technology at the E3, the world’s premier event for computer and video games. At E3, the video game industry’s most talented pack the Los Angeles Convention Center, connecting tens of thousands of the best, brightest, and most innovative in the interactive entertainment industry.
The goal was simple: provide a unique way to engage conference attendees and enhance the overall experience. By installing our beacons throughout the conference center and utilizing Google Nearby notifications, the E3 staff was able to customize messages to their mobile devices when they were located in designated areas throughout the three-day event, prompting attendees to download the E3 show app or to post on social media.
Google Nearby helps users discover what’s around them, by surfacing location-specific notifications for apps and websites, with no prior app install required.
At the E3 Summit, nearby notifications were sent to the mobile devices of Android users (approximately 60% of the population) with a welcome message, a detailed list of what was in store for the conference, a prompt to download the event app, a prompt to share on social media, and a closing message.
The engagement was well-received by attendees. A simple implementation of the proximity beacon technology and Nearby Notification garnered tens of thousands of impressions with an impressive conversion rate of close to 2%. The successful streamlined messaging at the conference opened up many possibilities for continued engagement at future shows.
Get started with Google Nearby and our industry leading beacons. The RadBeacon Dot is a great way to get started.