By Rebecca McFarland
The Los Angeles Football Club (LAFC) has partnered with Radius Networks to launch their Customer Location Platform, which includes the latest in wireless location technology, at the The Fields LA. The Fields LA is recently opened, stylized urban food hall featuring award-winning chefs and restaurants at LAFC’s state-of-the-art Banc of California Stadium.
Table Service is a solution within the Radius Networks Customer Location Platform that utilizes a proprietary platform and leverages location-enabled Smart Locators and the LAFC mobile application on customers’ mobile devices for direct order delivery to the customer. This allows fans to place their order from the counter, a mobile kiosk, or using their mobile device, find a seat inside or outside on the patio at The Fields LA, and have their food and drinks delivered directly to them.
“Guests don’t want to wait in long lines or wait for their number to be called for food and drinks; they want to enjoy the game, the stadium experience, and relax,” said LAFC’s Christian Lau, Vice President of IT. “The Radius Networks platform allows our guests to order food however they would like, and have it delivered quickly to their location. With our mobile first strategy, we are excited to extend the service to mobile ordering, giving guests a more flexible and personalized dining experience.”
When the customer’s order is ready, a server views a monitor and immediately locates the customer at their table within the 15,000 square foot dining space or outdoor beer garden. The Radius Networks Customer Location Platform decreases wait time and eliminates crowding at the counter, significantly improving both the customer and staff experience.
In addition to food and beverage service, Radius Networks has collaborated with LAFC to integrate with their mobile app and create a Smart Stadium Proximity Cloud Network to further engage with fans when they are in the right place at the right time. Proximity engagement is essential for smart stadiums to help fans find their seats, drive traffic to points of interest in the stadium, promote items at the team store, and encourage social media engagement.
“With the integration of Customer Location Platform and our Proximity Cloud Network, LAFC has the ability to significantly increase the overall fan experience,” said Radius Networks EVP of Global Partnerships Jeff Baskin. “Our technology helps our partners improve the guest and staff experience, decrease wait times, increase throughput, and keep up with the increasing demand for innovation at sports, entertainment, and hospitality venues.”
About Radius Networks: Radius Networks has created the next generation location platform to change the way companies locate and engage their customers. The wireless-enabled tableside and curbside platform is installed in tens of thousands of locations globally and across more than 50 countries. Restaurants, stadiums, casinos, hotels, and other retail and hospitality venues leverage the product to improve the customer and staff experience, increase order throughput, capture insightful customer analytics, and boost store revenue. The technology also provides solutions for curbside pick-up, delivery, and drive-thru in an effort to create a seamless and expedited customer experience.
About LAFC: The Los Angeles Football Club is the newest MLS soccer club serving the greater Los Angeles area. Its ownership group is comprised of local leaders and innovators of industry with intellectual capital, financial prowess, operations expertise and success in the fields of entertainment, sports, technology, and media.